Simply stated, QED is short for the latin words “Quod Erat Demonstrandum”, which can be translated to mean “what was to have been demonstrated”. Most commonly, QED is used at the end of math proofs as a sign of closure. The use of QED dates back to early mathematicians such as Archimedes and Euclid. Notably, a black square is used as a symbolic alternative to QED and it serves as the foundation of our logo.
For us, QED represents our search for perfection and our quest for unquestionable style.
Found on the yoke of our Logan Polo, the back our our Alpine shorts, the pattern of the Roy Woven Shirt, the buttons of the Francis Polo, black squares can be found in every one of our pieces. Some are obvious, like the emblem on the back or our shirts and pants, some not so much, like the lining our the Park City Trousers.
We hope you enjoy discovering these Easter Eggs as much as we did incorporating them.