If you happen to see the November issue of PGA Magazine on a coffee table or at your club, open it up! QED Style is mentioned in a featured interview by Lisa Goulian Twiste discussing how dresses may be trending up in golf shops. Jane Schwab, merchandise buyer at Fossil Trace golf club, specifically mentions QED Style several times as a vendor who contributed to the newly developed concept of a "dress shop". With the lifestyle look already trending in men, why can't we see some of that in women's golf as well? Many golf shops are adding boutique sections or "shops within shops" to help create a more retail-like shopping experience and buying opportunity. Since the beginning, QED Style has tried to push the envelop in golf fashion with our focus in lifestyle looks. It would be the ultimate compliment if our designs and motives can be an influence for shops to broaden perspective and open up in creativity.
Jane and Fossil Trace golf club have been great supporters of QED the past few years. Our ladies' line continues to grow with much of the success stemming from our initial Holladay dress. Dresses currently make up roughly 70% of our women's sales. We anticipate that number to stay consistent as we have some beautiful new dresses in line for Spring 2019. Many thanks to Jane and Lisa for including QED Style.